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How To Create A Good Strategy.

How To Create A Good Strategy.

Four guidelines that apply to the process of creating a good strategy based on your company’s individual situation:

 

  1. The hypothesis – Make your strategic hypothesis about something that is vital, crucial, and central to your company. 
  2. The strategy – Create your strategy as a conditional if-then statement. The “if” sets the conditions for the expected result. The “then” sets out the results you expect or hope to achieve. 
  3. Where to focus, where to defend – Determining where your company’s “Pivot” and “Hammer” reside can help you create a stronger strategy. The metaphor comes from military history, wherein the hammer is the place where you concentrate your efforts during a battle, while the pivot is the place where you play defense and hold the line, so you can focus your resources on the hammer. 
  4. Use complementarity – Complementarity occurs in a good painting, where all of the elements complement each other and support the image’s focus of attention or main theme. 

 

Source(s)

Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies...Using Insights from History and Science Book Cover Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies...Using Insights from History and Science
Evan M. Dudik
Business
AMACOM
2000
272
President of Evan M. Dudik & Associates, a consulting firm in Vancouver, Washington. He was a company president, a McKinsey and Co. consultant and a lobbyist.

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Evan M. Dudik, Ph.D. (Portland, OR) heads the consulting firm Evan M. Dudik & Associates, which helps companies create winning business strategies. He was previously a consultant with the prestigious international consulting firm McKinsey & Company.

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