You can accomplish extraordinary feats in the business world by observing the six principles of special business operations.
- “Purpose” – Everyone needs a clear sense of purpose to accomplish a mission. State your purpose and mission with such clarity that everyone understands the objective.
- “Repetition” – Practice prior to executing it and train endlessly on various scenarios, your business activities will proceed more smoothly if you drill them continuously. Find a formula that works and milk it.
- “Speed” – Speed will help you gain the element of surprise, for example, in the rapid introduction of new products. It also enables you to “hit and run,” that is, to achieve your objective before your competitors can react. With enough speed, you can defeat a larger opponent while proving the motto that it’s hard to hit a moving target.
- “Surprise” – Surprise is a tactical advantage in its own right, and it applies to all areas of human enterprise. Master the element of surprise.
- “Security” – Maintain sufficient security to thwart any attempts to steal your intellectual property. Keep those who need to know informed.
- “Simplicity” – Special operations initiatives, in business or the military, need to be kept as simple and straightforward as possible. Keep things simple and reduce the number of elements that can go wrong.
Successful tactics require applying the maximum amount of power at a few key points in a mission. You may have less overall power than the competition, but the side will win that applies “relative superiority” – or competitive advantage – when and where needed.
Former air commando William A. Cohen, Ph.D., Major General, USAFR, Ret., is an authority on leadership and strategy.
William A. Cohen, Ph.D. (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of many books including The New Art of the Leader, The Wisdom of the Generals , and How to Make It Big as a Consultant.