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iLeadership For A New iGeneration. Steve Jobs Lives On.

iLeadership For A New iGeneration. Steve Jobs Lives On.

Steve Jobs, a visionary, and Steve Wozniak, an engineer, co-founded Apple Computer.

Jobs believed Apple should be about products, not profits.

Jobs conceived of and developed the Mac computer, iPhone, iPod, iPad, and iTunes.

His high-tech companies made their own hardware and software.

Jobs’s fundamental product design consideration was, “Will this help the purchaser?”

Jobs loved collaboration and abhorred bureaucracy.

He ignored product engineers when they claimed something couldn’t be done.

When internal struggles drove Jobs away from Apple, he started NeXT Computer and bought Pixar.

Without Jobs, Apple’s sales slumped and morale plummeted.

When Jobs returned a decade later, Apple became a consumer-product powerhouse.

The “Stevian” Way

Steve Jobs operated according to a few notable principles and concepts:

If you don’t take no for an answer from your engineers, you can get the technology product you want.

See opportunities and develop products to seize them.

Find and recruit the most talented people to transform your product vision into commercial reality.

Make your products as intuitive and user-friendly as possible.

Content rules.

Be honest about your commercial offerings, especially with yourself.

Your products should correlate with your personality.

Routinely celebrate your team’s accomplishments.

Never stop innovating.

Tune out those who tell you that something cannot be done.

Love your products, and use them enthusiastically.

Learn from your mistakes.

“Aim for the stars.” -Steve Jobs



The Steve Jobs Way. iLeadership for a New Generation. Book Cover The Steve Jobs Way. iLeadership for a New Generation.
Jay Elliot and William L. Simon
Vanguard Press
Jay Elliot is a former senior vice president of Apple Computer. William L. Simon co-wrote The Art of Deception and Ghost in the Wires.

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