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The Age of Amazon, The Everything Store.

The Age of Amazon, The Everything Store.

In 1994, Jeff and MacKenzie Bezos moved to Seattle to start an online bookstore.

Aided by computer engineers Stan Kaphan and Paul Davis, Amazon went live in 1995.

A 1997 IPO raised $54 million, put Amazon in the public eye and boosted sales.

In the beginning, Amazon staff ordered books wholesale from distributors and mailed them to customers.

Amazon introduced game-changing innovations, such as unlimited rankings and 1-Click ordering.

By the end of 1999, Amazon’s sales growth prompted Time magazine to name Bezos “Person of the Year.”

Amazon survived the dot-com crash, expanded into new categories and countries, and strove to become a platform.

In 2006, Amazon introduced computer storage and usage services priced like a utility.

Pinterest and Instagram exist because they had access to Amazon’s computing power.

Amazon launched the Kindle e-book reader in 2007, creating and eventually controlling the e-book market.




The Everything Store. Jeff Bezos and the Age of Amazon.
Brad Stone
Little, Brown
Former New York Times and Newsweek technology journalist, now writing for Bloomberg Businessweek. He also wrote Gearheads: the Turbulent Rise of Robotic Sport.

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