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8 Secrets To Being Successful. A Wise Guide.

Find your passion and enjoy working hard.

“TEDsters do it for love; they don’t do it for money.”

Practice diligently to become proficient in an area, and never waver from your end goal.

“If you do it for love, the money comes anyway.”

Push yourself through self-doubts and shyness and pick yourself up after each setback, ready to try again.

“It’s not always easy to push yourself, and that’s why they invented mothers.”

Let your desire to serve others drive you to provide something of value to the world, and people will reward you for this.

“Pay 4,000 bucks and come to TED. Or failing that, do the eight things – and trust me, these are the big eight things that lead to success.”

Generate bright ideas through a simple creative process: “listen, observe, be curious, ask questions, problem solve and make connections.”




Look within yourself and do what you love.  If you are doing what you love, the money will come.

Hard work 

People who work hard without passion are workaholics.  Instead, work hard on your passion and become a “workafrolics.” Like the media mogul Rupert Murdoch said, “Nothing comes easily. But I have fun.”


Practice, practice, practice.  There is no magic formula to success. Plain and simple… practice.


Do one thing at a time.  Don’t dabble in different interest or shift your priorities.  Finish first the thing that matter most to you.  Stay centered on your plans and objectives.


Push your self past your shyness or self doubts.  Even successful people experience insecurity but they push through it.  Actress Goldie Hawn once said,  “I always had self-doubts. I wasn’t good enough; I wasn’t smart enough. I didn’t think I’d make it.”  

Desire to serve 

Focus on providing something of value to others and cultivate a service mentality like that of Dr Sherwin Nuland, who said, “It was a privilege to serve as a doctor.”


Generate a bright idea that will bring you success.  Like the founder of Mircrosoft Bill Gates who pioneered the first microcomputer software company, listened, observed, became curious, asked questions, made connections, and solved a problem.


 Never give up.  Failures are mere obstacles that can be overcome with experience and time. Persist even when you confront obstacles such as criticism, rejection, negative people, and stress.



8 Secrets of Success Book Cover 8 Secrets of Success
TED Conferences LLC
Richard St. John
Marketer & Analyst. Author of The 8 Traits Successful People Have in Common: 8 to Be Great.


Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

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