If you can communicate your ideas effectively, you have the power to change the world.
“Deep inside of you…[is] the most powerful device known to man. And that’s an idea.”
The best way to convey your ideas is to incorporate them into a story.
“An idea is powerless, if it stays inside you.”
All great speeches can be broken down to a common structure. They all tend to alternate between the status quo and a potential utopian future where their core ideas are a commonplace.
“The role of the presenter is to be the mentor. You’re not Luke Skywalker, you’re Yoda.”
Great speakers can magnify the difference between “what is” and “what could be.” They will address the resistance to the idea and leave you with a call to action.
“We self-sabotage our own ideas. We just butt up against the roadblocks…instead of choosing to let the struggle transform us.”
Speakers like Steve Jobs and Martin Luther King Jr conforms their epic speeches to this template. To become a great speaker and be able to send your ideas effectively out into the world, study and follow Steve Job’s 2007 iPhone launch and Martin Luther King Jr’s “I Have A Dream,” speech template.
“The future isn’t a place that we’re going to go to. It’s a place that you get to create.”
TED Conferences LLC
CEO of Duarte, a design firm that specializes in presentations.
Nancy Duarte is an expert in presentation design and principal of Duarte Design, where she has served as CEO for 21 years. Nancy speaks around the world, seeking to improve the power of public presentations. She is the author of Slide:ology: The Art and Science of Creating Great Presentations as well as Resonate: Present Visual Stories that Transform Audiences and the recent HBR Guide to Persuasive Presentations.
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